Kopi Janji Jiwa and Indonesia’s iconic RTD tea brand Tehbotol Sosro have collaborated to create a new range of coffee-tea drinks. The partnership dispels the myth that coffee and tea don’t mix. The new menu includes Berry Yuzu Tehbotol, Tehbotol Susu and Kopi Tehbotol.
Collaborative menu has become very common in the foodservice industry in Asia. The challenge for brands is to bring a new twist to a concept that has become far too common.