myNEWS has collaborated with Nestlé Professional to launch the new MaruBeraya menu. The new menu will see all-time favourite Nestlé products like Kit Kat, Milo, Nescafe and Nestum in Maru’s serving including Chigiri with Milo, Chigiri with Nescafe, Kit Kat Croissant, Nestum Onigiri, Nestum Chicken Onigirazu, Nasi Goreng Ayam Nestum and Bubur Lambuk Nestum.
Nestlé is busy partnering with various retailers and F&B players for festive cross collaboration for Ramadan and Hari Raya. So far we have seen Tealive working with Nestum and we are sure there will be many more examples.
What is interesting with myNEWS is the partnership covers all of the leading Nestlé brands. This shows the versatility of Nestlé products in cross collaboration and also demonstrates how consumers can also recreate them at home, thus creating new usages.
The collaboration also taps into the revival of out-of-home. “Recently, we are seeing a much-needed recovery in the out-of-home sector following the easing of movement restrictions. With more people now on the move, the ‘grab and go’ segment will be on a positive trajectory. Partnering with myNEWS is a timely opportunity, as we leverage our popular Nestlé brands to capture opportunities in this period of revival for the sector,” said Yit Woon Lai, Nestlé (Malaysia) Berhad business executive officer for Nestlé Professional.