Ichitan in Thailand has launched a new summer drink series called “Ichitan Chili Salt – The Series”. The series feature two Thai-inspired RTD tea comprising tamarind flavored green tea with chili salt (Tamarind Fire) and pineapple flavored green tea with chili salt (Pineapple Thunder).
The chili salt series (420ml) is available at 7-Eleven for a price of THB 20.
We have seen chili salt in ice cream and candy. Now, Ichitan is applying it into the RTD tea category.
Ichitan is offering the unusual flavour to the RTD tea as part of its “tea’nomenal” concept to excite its core group of young consumers who are bored with the lockdown lifestyle.
