Kalbe Farma’s baby food brand Milna has recently introduced Milna Rice Crackers as the brand enriches its product portfolio in Indonesia further. The move into rice crackers makes perfect sense for the baby cereal brand, which has earlier launched Milna Nature Puffs Organic.
Milna Rice Crackers (5x4g) are priced at IDR 14,000 and are available in three flavours – Sweet Potato Carrot, Banana Berries and Apple Orange.
We see local Indonesian baby food brands increasingly adopting an import substitution approach by locally manufacturing imported baby food products like puree, rice crackers and puffs to make them affordable to consumers.
