C-vitt, the number one functional drink brand in Thailand, has recently launched a take-home pack in 1L format. The bigger sized pack is ideal to capture the growing in-home consumption.
With Thailand facing its third wave of COVID-19 pandemic where daily cases has reached the four digits, C-vitt is in good position to provide stay-at-home consumers with a beverage that helps to improve their immunity.
Q1, 2021 results
Osotspa, the owner of C-vitt, reported total beverage Q1, 2021 revenue at THB 5,801 million, remarkably grew 3.1% YoY given the highest base with no COVID-19 impact in Q1, 2020 and the new emerging phase of COVID-19 in January 2021. Domestic beverages sales delivered solid performance at THB 4,651 million (+1.3% YoY), having C-Vitt as a key driver after driving more penetration and balancing distribution channel.