430 MILO® bundle packs distributed to seven organisations nationwide in conjunction with the Ramadan and Hari Raya festivities.
Petaling Jaya, June 11, 2021 – From Selayang to Kuching, communities in-need around the country welcomed the recent Hari Raya Aidilfitri festivities with #ParcelKebaikan (food parcel donations), thanks to the generosity of Malaysians who made their contributions to #SkuadKebaikanMILO during the fasting month of Ramadan.
#SkuadKebaikanMILO, the online giving platform established by MILO® via Shopee, returned for the second year in early April to continue spreading goodness and helping communities in-need stay nourished and energised during these challenging times.
Bringing the online community together for a good cause, #SkuadKebaikanMILO provided a safe, convenient way for Malaysians to contribute by purchasing any one of the four #ParcelKebaikan bundle packs offering the goodness of MILO® and other Nestlé products priced between RM25 and RM155.
The campaign, which ended on May 17, 2021, saw a total of 430 units of #ParcelKebaikan sold, all of which are now being donated to and distributed equally among seven charity organisations – Human Aid Selangor, Kuching Food Aid, The Lost Food Project, Malaysian Relief Aid, Food Aid Foundation and Yayasan Pesona, as well as selected B40 families in Selangor identified through a partnership with ASTRO.
In addition to the #ParcelKebaikan, MILO® also pledged to donate RM1 worth of selected Nestlé products for every participating MILO® product purchased from the Nestlé Online Store on Shopee Malaysia during the campaign period.
Contributions via sales of #ParcelKebaikan and the matching donation came up to a total of RM120,000 worth of Nestlé products.
Maria Murni Nur Azmi, Consumer Marketing Manager – MILO®, Nestlé (Malaysia) Berhad thanked her fellow Malaysians for joining #SkuadKebaikanMILO and helping the communities energise their Hari Raya Aidilfitri celebration. “Malaysians have once again shown that, despite having to continue to stay apart, goodness will always bring us closer together. Our special thanks to Datuk Aznil Haji Nawawi or Pak Nil for sharing his personal platform to spread goodness and helping us ensure the goodness reaches those in need. We hope the #ParcelKebaikan contributions go a long way in providing relief to our communities and offering them nourishment for everyday energy, while spreading some much-needed festive cheer along the way.”
Pak Nil extended his support for #SkuadKebaikanMILO for the second year, having seen for himself the positive impact it had on the communities. “What many may not realise is the happiness that an everyday pantry essential such as MILO® can bring. Sometimes, it is the smallest thing that makes all the difference. That is all they are asking for. Together with #SkuadKebaikanMILO, I’m glad I was able to be part of this meaningful endeavour during this especially difficult time.”
Meanwhile, over in Kuching where Kuching Food Aid serves as an initiative to collect funds for food for the many poor and underserved local communities, the #ParcelKebaikan will benefit particularly those in areas hardest hit by COVID-19. “Whenever we distribute food aid to our beneficiaries, the one thing that never fails to delight them is MILO®️. To the people of Sarawak, a pack of MILO®️ represents a moment of joy. The goodness that #SkuadKebaikanMILO brings certainly is essential in keeping our communities fed and nourished,” said its representative, Shentel Lee.
To learn more about the energising goodness of MILO®, visit www.milo.com.my.