Tyson Thailand has launched First Pride Plant Based in three SKUs – Crispy Nuggets, Popcorn Bites and Larb Bites. These plant-based products (170g) mimic popular meat-based finger foods but are made from plants (wheat and soy). Moreover, First Pride Plant Based has high fiber, protein, and 0% cholesterol. The price per pack is THB 99.
First Pride Plant Based is sold at a premium compared to First Pride meat-based products. For example, Tyson Breaded Chicken Popcorn (500g) is retailed at THB 149.