Kuala Lumpur, October 20, 2021– Malaysia is in recovery mode with vaccination rates at over 90%, and fewer new cases. Teenagers between 12 to 17 years will be the next group to be vaccinated. Businesses, schools and colleges are reopening, domestic travel is picking up with more holiday destination. There is hope; but there is still much to be done with the Ministry of Health’s COVID-19 patient-facing frontliners continuing to serve despite the risk of being infected.
TOP detergent aims to create a virtuous circle of uplift and support that includes hard-pressed MOH COVID-19 patient-facing frontliners, vaccinators and NGO staff, while motivating more people to sign up for, and receive their vaccination.
TOP detergent is contributing 17,000 Advanced Micro-Clean Tech detergent care packs to MOH COVID-19 patient facing frontliners, vaccinators from 17 KPJ Healthcare Berhad (KPJ Healthcare) Pusat Pemberian Vaksin (PPVs) and front line staff at six Anjung Singgah social intervention centres for the homeless.
Approximately 96,000 TOP detergent packs have and continue to be given to the vaccinated, including 6,000 packs earmarked for 12 to 17 year olds who will be receiving their first dose of the vaccine.
The total contribution value is more than RM424,000.
“The success of vaccination especially in the Klang Valley has resulted in a decrease of critical patient capacity in hospitals here, reducing the stress on health workers. All of us will need to form new mindful habits and practices to learn to live with the Covid-19 virus. Make the standard operating procedures part of your lifestyle to protect communities, and to give our frontliners some respite from the physical, mental and emotional toll of the past 19 months. Please take COVID-19 self-test or the saliva test more regularly especially if you are in frequent contact with people. Our thanks to Southern Lion and TOP for this timely contribution,” said Health Minister, Khairy Jamaluddin.
TOP, the No 1 detergent brand in Total Malaysia, is manufactured by Southern Lion Sdn Bhd for Lion Corporation of Japan.
Southern Lion Sdn Bhd, Managing Director, Kazuo Mabuchi said, “We recognise the sacrifice and courage of frontline personnel, and want to appreciate them with this functional gift because TOP cares for you. The TOP Advanced Micro-Clean Tech anti-virus detergent care pack will last a family of four for more than a month. We have worked with KPJ Healthcare to distribute TOP powder detergent to those get vaccinated. It is a positive way to reward people for doing the right thing to protect self, to protect all. We will also be working with JKJAV to appreciate 12 to 17 year olds who receive their vaccination. It is a massive exercise for us, but we believe that it can help,” Southern Lion’s Mabuchi explained.
Staff at Anjung Singgah’s six transit centres for the homeless in Kuala Lumpur, Penang, Perak, Johor and Sarawak are at daily risk of exposure to the COVID-19 virus as they are on the front line of serving the homeless.
“Staff at all our centers have come into contact with people who are COVID-19 positive, or lost someone they know to this disease. We are at risk every day, with only full vaccination and adherence to the SOPs keeping us safe. It feels good to be seen, recognised and appreciated by TOP. The 99.9% virus removing capability of TOP detergent, including COVID-19 virus, Influenza A is extremely important to us now,” explained Amir Rudin Abdul Rahman, Operations Officer, Anjung Singgah, Yayasan Kebajikan Negara.
“We are proud to be empowering Malaysians from the community level to be aware and to care through TOP’s breakthrough innovation. Each of us can play an important part by taking necessary steps such as getting vaccinated and getting the booster shot, double masking, sanitising hands, and washing our clothes with a detergent that is proven to remove the COVID-19 virus. In the spirit of #KitaJagaKita, we are making it through this difficult time together,” Mabuchi said in closing.
TOP has debuted Bebas Melangkah (Freedom), an uplifting and upbeat music video to shine a light on front liners, vaccinators and those who are stepping up to be vaccinated to stay strong and united in the face of COVID-19. The uplifting song was written and composed by Amy Bong, with soaring vocals by Amira Othman and Irfan Harris. Catch the music video on YouTube (), and share it to show your support for our frontliners.
 *Based on Retail Index Service for Detergent category for the 12 months ending March 2021 in Total Malaysia (Copyright ©️ 2021, The Nielsen Company (M) Sdn Bhd)