KFC Malaysia is paying tribute to Tan Sri P. Ramlee, an iconic figure in the Malay entertainment industry, with Burger P. Ramlee. The latest limited time offering is a fusion between Nasi Kandar’s unique ingredients with the signature Hot & Spicy Zinger. Nasi Kandar is one of Tan Sri P. Ramlee’s favourite dishes.
Following on the heels of McDonald’s success with BTS meal and the collaboration with the Malaysian rock queen Ella, we find that fast food players are increasingly leveraging on the entertainment industry as a source of inspiration for their menu. Perhaps a Saloma burger in the future?