The first QSR to open its outlet in one of Malaysia’s significant cultural spots elevated the heritage Nyonya architectural-style building with a brand-new look.
JOHOR BAHRU, 25 JANUARY 2022 – Marrybrown is off to a meaningful start for the new year proving its mettle as the leading Quick Service Restaurant (QSR) in Malaysia by being the first and only QSR to open its outlet at one of Malaysia’s famous heritage spots, the aptly named ‘Red House’ in Tan Hiok Nee Heritage Walk, the most photographed heritage building in old town Johor Bahru. To mark the significance of its latest outlet in this heritage street, Marrybrown enlivened this cultural building with a colourful yet consequential mural to signify their 40th Anniversary of serving Malaysians with delicious local goodness.
Founded in 1981 from its minuscule store in Johor Bahru, Marrybrown has become a Malaysian household name as the largest homegrown Halal QSR chain in Malaysia. With 40 years of providing the highest standard of food and services to Malaysians, Marrybrown was given the significant opportunity to open their outlet in the iconic ‘Red House’ at Jalan Tan Hiok Nee – a building notable for its rich history.
Datin Nancy Liew, Founder and Managing Director of Marrybrown mentioned that Jalan Tan Hiok Nee has become a trendy historical destination for both locals and tourists as it is melded with a combination of new and traditional shops catering to the modern lifestyle while serving as a reminder to the community that the past is not forgotten.
“We were thrilled when we had the opportunity to open our Marrybrown outlet at Jalan Tan Hiok Nee itself – a personal special achievement for us. We started our journey in Johor Bahru 40 years ago and this town gave us immense opportunities for us to grow with might – to be able to open our outlet while being the first QSR to do so at this heritage street is especially meaningful to Marrybrown as we have encountered and experienced its intriguing happenings of the bygone days together with the locals. It reminds us of the continuous support from the locals and it encourages us to continue providing great food and services to our Memang Best fans,” said Datin Nancy.
With its outlet right in the heritage building itself, Marrybrown wants to mark its significance that not only highlights Marrybrown’s history throughout the years, but will also complement the affluent legacy of Jalan Tan Hiok Nee as a historical street teeming with stories. As such, Marrybrown collaborated with local mural artist, Sam Lim who is able to bring out the yesteryears of Marrybrown that will, in turn, bring joy and colour to the street again. Working along the theme of Marrybrown’s 40th Anniversary Around the World, the mural depicts a train carrying Marrybrown’s innovative dishes to Malaysians nationwide and fans all around the world – introducing local Malaysian delicacies to friends across the globe.
“We are pleased to work with Sam Lim to create the mural and give a brand-new look to the historical ‘Red House’ – bringing a harmonious blend of history and modernity with myriads of colours. It symbolises our journey of 40 years from a humble start as a Malaysian brand in Johor Bahru to introducing local food that Malaysians are proud of to different countries. We appreciate the support from our Memang Best fans throughout these 40 years and we will uphold our mission to bring innovative dishes and best service to Malaysians,” concluded Datin Nancy.
Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness and value for your perfect dining experience.
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