Home Food service Fast food McDonald’s Malaysia grew 15% in sales in 2021, targets double-digit growth in...

McDonald’s Malaysia grew 15% in sales in 2021, targets double-digit growth in 2022

Dato' Azmir Jaafar. Managing Director and Local Operating Partner, McDonald's Malaysia

McDonald’s Malaysia, which is operating under Gerbang Alaf Restaurants Sdn Bhd, revealed several interesting key figures during its media briefing on 2 March 2022. As one of the country’s leading fast food chains, McDonald’s returned to growth in 2021 with a 15% year-on-year increase in revenue to RM 2.35 billion, a reverse from a 4% year-on-year decline in 2020. The company grew 11% year-on-year before the pandemic in 2019. The target for 2022 is double-digit growth.

At the briefing, McDonald’s revealed it operated 318 outlets throughout Malaysia and employed more than 15,000 Malaysians, serving 13.5 million customers a month. The fast food operator opened 33 new outlets in the past 2 years with plans to add 35 new drive-thru restaurants in 2022. The vision for 2026 is to open up to 500 stores with a total investment of RM 1.35 billion, including 155 restaurant remodeling. The expansion means there will be 50,000 jobs by 2026. The QSR chain will move into more tier 2 and tier 3 cities including expanding in Sabah and Sarawak.

McDonald’s is the number one drive-thru service provider with 214 drive-thru stores nationwide, with 67% of stores in the drive-thru format.

The fast food chain is also the number 1 espresso coffee brand for QSR with a 23.5% market share. It is also the number 1 delivery service for a single brand with a 35% market share. Over 9 million McD App have been dowloaded since 2018.

Despite the growth in delivery and drive-thru, McDonald’s is also encouraging more consumers to dine-in by enticing them with strong data connectivity and offering a cleaned environment and a safe place to meet.

McDonald’s increased its prices in February 2022 by an average of 2%.

When it comes to plant-based offering, McDonald’s will continue to wait for the direction globally and will only launch plant-based once it feels plant-based is viable for Malaysian consumers. Dato’ Azmir Jaafar said there is no timeline when it comes to bringing in plant-based option into Malaysia.


Please enter your comment!
Please enter your name here