Aice ice cream has become the official pre-packaged ice cream brand in Southeast Asia for FIFA World Cup Qatar 2022. Aice is “the only chosen official ice cream brand in Southeast Asia” for FIFA World Cup Qatar 2022, said CEO of Aice Group, Jack Wang. The ice cream brand, which is active in Indonesia and the Philippines, was previously the official ice cream of the 2018 Asian Games held in Indonesia in 2018.
The Chinese dairy company Mengniu, which owns Aice, is also the official sponsor of the FIFA World Cup Qatar 2022.
Aice’s sponsorship of FIFA World Cup is seen as a move by the ice cream brand to go international and also to recruit more football fans to the brand.
The FIFA World Cup Qatar 2022 will take place from 21 November until 18 December 2022.