T.C. Pharmaceutical Industries has launched Red Bull energy drink with the cold brew coffee flavour in Vietnam. We have seen quite a number of coffee flavoured energy drink launches in the Southeast Asia region including in Vietnam targeting both energy drink/coffee drinkers.
Coffee is a compatible flavour for energy drinks as coffee and energy drinks are popular as a source of caffeine to fuel the day.
The choice of cold brew coffee flavour allows T.C. Pharmaceutical to stand out from the crowded shelf.