18 April 2022
More than half of e-finance users (67%) in Southeast Asia (SEA) believe that small and medium businesses (SMBs) should begin using digital payments for financial transactions. This is one of the findings of a study on 1,618 people conducted by cybersecurity company Kaspersky in a bid to identify the attitude and challenges of digital payment users in the region.
Among the countries in SEA, consumers in Malaysia (72%) strongly favored the SMB’s adoption of digital payment systems, followed by Singapore (68%) and the Philippines (68%).
The demand for contactless payment systems is unprecedented and reflects the projected trajectory of rising e-commerce spending by 162% or U$179.8 billion by 2025 with digital payments accounting for 91% of the transactions, according to research company IDC.
The survey showed an overall belief (64%) among the respondents that mobile wallets can even positively boost businesses by increasing their earnings. Thailand is the most confident with this idea (71%) followed by Malaysia (68%) and Vietnam (64%).
According to the study, the frequently used forms of digital payment among SEA consumers are:
- Mobile payment apps (58%)
- Internet banking via mobile app (53%)
- Debit card (36%)
- Credit card (33%)
- Internet banking via browser (31%)
Nearly three in five (59%) of respondents said that they would shop more at stores that accept digital payments. Malaysian consumers (70%) are the most inclined to do so followed by Vietnam (63%) and the Philippines (59%).
For the respondents across the region, their top three reasons for being familiar and comfortable around these technologies are its convenience, ease of access and privacy.
Interestingly, users here are also aware of the issues that hamper SMBs in embracing this technology. More than a quarter (27%) of the total respondents said admitted that local businesses are not ready to use digital payments yet because of internet issues and lack of devices.
This view is highest in the Philippines (31%), followed closely by Vietnam (30%), Indonesia (29%) and Thailand (28%). More developed countries in the region logged lower, Malaysia (21%) and Singapore (20%).
However, it’s a different matter when an e-commerce provider or seller is subjected to a cyberattack. The survey showed that the confidence of consumers to shop at stores that suffered data breaches dropped by 42% in general.
“It is worthy to note that while consumers are embracing the digital lifestyle and trusting these tools that make their financial transactions smooth and fast, they are also starting to gain an awareness of the dangers and risks of cyber threats in their personal lives,” said Yeo Siang Tiong, general manager for Southeast Asia at Kaspersky.
“To put things in perspective, the cost of data breaches in SMBs rises by 54% but with early breach detection, the average losses would go 17% lower. The SMBs are now in a position to speed up their digital transformation. The radical changes to the demands and expectations of consumers can no longer be ignored or else, they might decide to bring their business elsewhere. I would venture to advise SMBs right now to act and ride the wave, so to speak,” Yeo added.
Given the need for cash flow as SMBs across the region try to recover after two years of the health emergency, Kaspersky offers discount for its Kaspersky Endpoint Detection and Response Optimum here: https://go.kaspersky.com/SEA_SMB_Promo_KERO.html?utm_campaign=SEA21Q2KERO.
Experts from Kaspersky also has the following tips for SMB owners in SEA:
- Perform Risk Assessment – Evaluate potential risks that might compromise the security of your company’s networks, systems and information. Identifying and analyzing possible threats can help you formulate a plan to plug any gaps in security.
- Train Employees – To protect against threats from within, invest in cybersecurity training for your employees. Educate them what they should do if they get for example a suspicious email.
- Keep Software Updated – The software that you use to keep your business running should be up to date. Every piece of software is updated with regularity to strengthen it or add patches that close coding loopholes hackers can slide through.
- Back Up Your Files Regularly – Choose a program that gives you the ability to schedule or automate the backup process so you don’t have to remember to do it. Store copies of backups offline so they don’t become encrypted or inaccessible if your system suffers a ransomware attack.
- Deploy A Robust Security Software – Evasive threats are cheap to mount, but can result in serious losses. Limited visibility and lack of resources play into the attackers’ hands. Security solutions like Kaspersky Endpoint Detection and Response Optimum can provide a proactive and automated security defenses for your data, finances, and assets online.
The Kaspersky “Mapping a digitally secure path for the future of payments in APAC” report studies our interactions with online payments. It also examines our attitudes towards them, which hold the key to understanding the factors that will further drive or stem the adoption of this technology. The study was conducted by research agency YouGov in key territories in APAC, including Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam (10 countries). Survey responses were gathered in July 2021 with a total of 1,618 respondents surveyed across the stated countries.
The respondents ranged from 18-65 years of age, all of which are working professionals who are digital payment users.
Through this study, when the behavior of the population of a market is generalized, it is in reference to the group of respondents sampled above.
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.