Exciting Consumers With The All New Sambal Balado, Korean Spicy And Curry BBQ Crackers
Kuala Lumpur, April 28, 2022 – In the mood for a burst of fiery tang in your mouth that will leave you wanting more? Look no further as Miaow Miaow introduces four new mouth-watering packs of tantalising flavours under the Flame series, which include the Sambal Balado and Curry BBQ Flavoured Prawn Crackers, as well as the Korean Spicy Flavoured Prawn Crackers and Cuttlefish Crackers.
As mentioned by the founders, brothers Mr Chink Poh Cheng and Mr Chuang Poh Lim, Miaow Miaow is a family brand at heart that prides itself in delivering quality snacks that can be enjoyed by individuals of all ages. Mr. Chink said, “These new flavours were introduced to cater to the growing demand for spicy snacks in the market. Having operated in Malaysia for decades now and successfully spreading our wings to nearly 40 countries, we are determined to continue enriching our consumers’ lives by bringing happiness and that familiar taste with our snacks.”
Sambal Balado, one of the current top trending flavours in the market, will provide consumers with a chance to indulge in the unique taste of Indonesian cuisine. The hot and spicy bumbu that is famously found in Minang dishes will appeal to the snack lovers who are seeking a sense of nostalgia and familiarity for a chilli sambal taste. It’s almost as good as having that morning Nasi Lemak breakfast!
That’s not all! In hopes of enticing consumers with a world of flavours, igniting their sense of wanderlust, and evoking memories of travels abroad, Miaow Miaow were sure not to miss out on including the Korean Spicy flavour to their Flame series for both the prawn and cuttlefish crackers. This mouth-watering and delectable tasting cracker is so unique that it might even inspire you to book a plane ticket to the land of K-dramas on the spot!
For those that are craving a rich curry taste, the Curry BBQ flavour was introduced to make adventurous flavours more approachable and help end their day on a high note. This earthy and mildly spicy flavour is a combination of sweet and savoury spices that is set to take consumers on an explosive journey from the very first crunch.
“We decided to turn up our culinary creativity and offer consumers snacking options that are not only satisfying but on-trend too. This Flame series is sure to appeal to all the curious souls that are adventurous and are not afraid of trying new things, especially for those who are unfamiliar with a certain flavour or taste,” added Mr. Chink.
According to a market analysis conducted in Southeast Asia, spicy flavours are the second highest flavour in demand for newly released snacks from January 2016 to December 2020 (Mintel GNPD). Bearing this in mind, Miaow Miaow’s launch of the Flame series could not have come at a better time, further reiterating their commitment to keeping Malaysians’ wants and needs as their main priority.
From 1 April to 30th June 2022, Miaow Miaow will be running a nationwide contest to further excite snack lovers and provide them with a chance to win attractive prizes such as the Mi Robot Vacuum Mop Pro, Cornell 2in1 Steamboat BBQ Grill and many more that are worth up to RM6,500. All you would need to do is purchase any Miaow Miaow products worth RM10 and above, inclusive of one product from the Flame series in a single receipt. What are you waiting for? Get them now at your nearest hypermarket or supermarket now!
To find out more details on the Miaow Miaow contest, please visit https://www.facebook.com/miaowmiaowfood/posts/4529802753792200
About Miaow Miaow
Miaow Miaow (pronounced ‘meou meou’) synonymous with the meaning ‘Wonderful’ in Mandarin, is a Malaysian homegrown snack brand that was founded in Malaysia’s multi-racial community. Having created millions of memories for Malaysians, Miaow Miaow aims to continue enriching everyone’s lives by bringing happiness with every crunch.
Known for its tasty treats and puffed-snacks, Miaow Miaow got their start in the snack food manufacturing business in 1989 in Batu Pahat, Johor. Over the past few decades, the business has expanded substantially, not just in Malaysia but has a growing presence in nearly 40 countries around the world.
The Miaow Miaow manufacturing site is strategically surrounded by oil palm fields. This assures a natural but pollution-free manufacturing condition which guarantees higher quality products to customers. Dedicated in developing innovative and high-quality snacks, Miaow Miaow consistently develops new recipes to fulfil the needs and expectations of their customers to fill their lives with delicious moments.
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