KUALA LUMPUR, 1st June 2022 – The world’s favourite cookie, OREO, is turning 110 years old in 2022, and the fan-favourite cookie brand is kicking off the party with a limited-edition flavour, OREO Birthday Sprinkles. With lashings of vanilla and crème filled with sprinkles, it will be available across Malaysia only from June to July 2022. To get the party started, OREO is launching a playful Augmented Reality (AR) Instagram filter that invites people to blow out 110 candles.
“For over a century, OREO has been bringing families together with playful experiences. This year on our 110th birthday, we are debuting a new festive flavour as well as a unique AR experience inspired by the universal act of blowing out candles. We are excited to celebrate OREO’s 110 years of rich heritage, and look forward to sharing the festivities and playfulness with consumers across Malaysia.” said Arpan Sur, Head of Marketing for Mondelez International, Malaysia and Singapore.
The celebrations continue with a heartwarming TV commercial, which will be launched across the nation. The TVC shows a father blowing out virtual candles in the AR Filter, inviting people to celebrate together, as well as showing the limited edition OREO Birthday Cake flavor of cream filled with yummy colorful sprinkles.
The limited-edition OREO Birthday Cookie is the first OREO flavour to feature rainbow sprinkles and a birthday cake flavored cream sandwiched between two delicious cocoa cookies. The cookie will be sold nationwide from June 2022 until July 2022. Grab your pack today at all major hypermarkets and supermarkets. You may also get them at Shopee or Lazada! While you are there, grab your special Ecommerce bundle while stocks last!
OREO will also grant a whopping 110 exclusive birthday ‘gifts’ to lucky OREO fans as a huge thanks for being with us for 110 years. Anyone who blows out all 110 candles within 15 seconds using OREO’s AR filter on Instagram will have the chance to win prizes such as an iPhone13 Pro, a year’s supply of OREOs of your favourite flavor, and more. Try it out here.
Watch #WishOreo110 here: https://www.youtube.com/watch?v=U00r4ZVojeI
Try the Instagram filter here: https://oreobirthday.oreo.my