Home Retailing E-Commerce Lazada Partners with MDEC to Drive Jualan Murah Keluarga Malaysia @ DE...

Lazada Partners with MDEC to Drive Jualan Murah Keluarga Malaysia @ DE Dagang to Benefit Local MSME and Consumers

  • Lazada is one of 17 eCommerce official partners selected by MDEC to empower 100,000 MSMEs under DE Dagang
  • Jualan Murah Keluarga Malaysia @ DE Dagang offers affordable consumer products and incentive vouchers to all Malaysians from now until the end of the year

KUALA LUMPUR, 21 September 2022 – Lazada, Southeast Asia’s pioneer eCommerce platform, is collaborating with the Malaysian Digital Economy Corporation (MDEC) to drive the Jualan Murah Keluarga Malaysia (JMKM) @ DE Dagang by helping to digitalise and grow the business of 100,000 local MSMEs.

This is part of Program Perdagangan Digital Keluarga Malaysia (DE Dagang), a strategic initiative to spur the country’s economic recovery, while further developing and accelerating the digital economy of Malaysia, especially the DE Dagang key focus sectors; Tourism and Craft, Halal and Agriculture, alongside other relevant sectors. The initiative will also benefit millions of Malaysians in obtaining affordable, value-for-money consumer products and redeem incentive vouchers, such as Free Shipping vouchers, Lazada shopping vouchers, Lazada Bonus and discounts, from September until December 2022.

Lazada’s efforts will contribute towards the DE Dagang objectives of onboarding more new sellers onto the eCommerce platform and e-payment infrastructure, extending strategic support to existing local sellers, and encouraging their participation in commercial campaigns that will help them to increase their sales performance, optimize growth and conversion. Under Lazada University, local sellers can also pick up more online selling skills via the Masterclass and training courses. Beyond this, Lazada will work towards promoting Made in Malaysia products, while uplifting homegrown brands and services offered by local entrepreneurs amongst Malaysian consumers.

“Lazada is honoured to be selected by MDEC as one of the eCommerce partners for the JMKM @ DE Dagang. The past years have proven that not only is eCommerce a lifeline to sustain businesses in challenging times, but it is an avenue for growth and is full of possibilities for local businesses. For Lazada Malaysia, our priority is to empower local MSMEs to grow their businesses online and enhance their competitive advantage, while making it possible for Malaysian consumers to access affordable and good quality products. We believe that eCommerce will continue to be the growth driver of the digital economy and provide plenty of opportunities for our local community and businesses,” said Alan Chan, Chief Executive Officer, Lazada Malaysia.

DE Dagang is a continuance of the previous initiatives by MDEC – Shop Malaysia Online and Go eCommerce. Back in 2020, during the first Movement Control Order, Lazada Malaysia was the first eCommerce platform to offer an incentive programme called ‘Pakej Kedai Pintar Niaga 1.0’ and its funding of RM10 million supported over 50,000. In 2021, when the strict lockdown was announced, Lazada rolled out’ ‘Pakej Kedai Pintar Niaga 2.0’ with RM44 million worth of funding that was able to help 70,000 local entrepreneurs to sustain their businesses by making that digital leap onto eCommerce.

For more information, visit Lazada Malaysia DE Dagang JMKM page. Starting this week, customers can click on the RM9.90 All In icon on the Lazada app home page and enjoy deals as low as RM0.10 and Free Shipping vouchers with minimum spend of only RM8. Lazada’s new users can also redeem RM8 voucher with no minimum spend. Download the Lazada mobile app and follow Lazada Malaysia on Facebook @LazadaMalaysia, Instagram @lazada_my, Twitter @LazadaMY and YouTube https://www.youtube.com/c/LazadaMalaysia and https://www.youtube.com/c/SellWithLazadaMY


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