Mayora has launched Blue Bell, a new UHT milk in a 200ml plastic bottle in Indonesia. Blue Bell comes in Italian Chocolate flavour. Blue Bell’s halal certification is registered under PT. Tirta Fresindo Jaya, which is a unit of Mayora.
We are seeing most of the leading Indonesian FMCG brands are all entering into the UHT milk segment. Apart from price and availability, UHT milk will increasingly compete on flavour and functionality.
The appearance of Blue Bell and other UHT milk will be good news for dairy producers in Australia and New Zealand, which are favourite destinations for dairy ingredients.