Food Passion Co, the operator of Charna restaurants, has teamed up with ViMUT Hospital. The hospital offers assistance in ensuring each dish offers an adequate amount of nutrients to reduce consumers’ risk of developing chronic non-communicable diseases. They also emphasise on the sourcing of chemical-free raw materials as well as on the cooking process.
As part of the collaboration, Charna offers eight healthy dishes for diners including poke bowl and salad.
We have seen how hospital has commercialised healthy food and drink leveraging on their trusted brand name. There is a potential for more hospital-owned brands to fill the gap for nutritious products.