Orang Tua is back in the game with Ameraja, which is an alcoholic drink featuring Singaraja beer and Anggur Merah red wine. The resulting combination is Indonesia’s first of its kind Ameraja alcoholic drink, which is convenient to consume anywhere. The alcohol content is 4.8%. We could be seeing Prost beer + Anggur Merah soon.
The popular practices of mixing alcohol reveals further blurring opportunity within the alcohol space.