Vitaday (General Beverage) is capturing the morning wake-me-up occasion with the new functional vitamin water Energy Water. The latest release contains taurine, caffeine and vitamin B complex to keep consumers fresh and rejuvenated. This sugar-free option, which also contains vitamin C, can serve as an alternative to energy drink.
Vitaday Energy Water could be the precursor to caffeinated water, which is a concept that is more readily accessible in the West. The choice of word is important as ‘energy’ carries a more positive messaging than ‘caffeine’, which often carries a negative connotation in the local context.