KUALA LUMPUR, 28 JUNE 2023 – Pizza Hut Malaysia, in an exciting collaboration with the award-winning mobile game Genshin Impact, announced a new campaign for its recently launched Pizza Hut Melts with the official slogan “A Tasty Adventure with Pizza Hut”. The campaign which spans across six weeks will offer fans exclusive merchandise, captivating store designs, and an in-game treat.
The collaboration will be marked with Pizza Hut inspired characters dressed in Genshin
inspired outfits. The two brands first collaborated in 2022 where the campaign by Pizza Hut China was extremely well received. Consecutive campaigns in both Taiwan and Japan also saw tremendous success.
Pizza Hut Malaysia Chief Marketing Officer Emily Chong says that the introduction of Pizza Hut Melts is the perfect opportunity to bridge gaming and food, as it is a handheld crunchy wrap, prefect to be enjoyed when gaming.
The Pizza Hut x Genshin Impact campaign will unfold in three phases, each offering unique Genshin Impact merchandises, paired with the newly launched Melts meal set. From 5th July to 18th July, fans will be able to collect limited-edition merchandise featuring the character Ningguang. The second phase, running from 19th July to 1st August, will showcase merchandise centered around the character Yelan and finally, from 2nd August to 15th August, featuring the character Xiangling. The MyBox Melts collaboration combo sets will come in a Standard Meal Set priced at RM 27.90 containing photocards & sticker packs, while the Premium Meal Set will be priced at RM 47.90 containing a photocard, sticker pack and a notebook.
Furthermore, Pizza Hut will transform three of its stores into enchanting havens for Genshin Impact fans. These Flagship Stores will be adorned with captivating Genshin Impact characters and scenery, providing the perfect backdrop for fans to enjoy the game and a delicious meal.
Exclusive fan events will be hosted in these Flagship Stores starting with Pizza Hut Sunway Pyramid on 8th July, followed by Pizza Hut Queensbay Mall in Penang on 15th July and finally the final leg at Pizza Hut Midvalley Southkey in Johor Bahru on 22nd July.
Tickets to the event are priced at RM 60 and includes a MyBox Melts Genshin Impact Premium Meal Set worth RM47.90, a limited-edition merchandise, in-game inspired beverage and the opportunity to meet and greet cosplayers. Attendees will also have the chance to participate in activities to win exclusive prizes. The event will be an immersive experience, allowing fans to indulge in their love for Genshin Impact while savouring the delicious Pizza Hut Melts. Entrance tickets are available for purchase from 30 June onwards at Pizza Hut WhatsApp number at 016-7552525.
For more information and updates on the Melts campaign and Fan Event, fans and gamers
are encouraged to follow Pizza Hut Malaysia’s official Facebook, Instagram pages and its
website at https://www.pizzahut.com.my/