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Lazada Intensifies Commitment to Empower Malaysian Youth Through Rakan Muda, in Collaboration with Ministry of Youth and Sports

Rakan Muda youth and students interacting with Lazzie, Lazada's official mascot

Kuala Lumpur, 28 June 2023 – Lazada Malaysia has been announced as one of the strategic partners of Rakan Muda – Nafas Baharu under the Ministry of Youth and Sports during the launch of the revitalised programme by the Prime Minister, YAB Dato’ Seri Anwar Ibrahim, Minister of Youth and Sports, YB Hannah Yeoh and the former Minister of Youth and Sports, YBhg. Tan Sri Dato’ Abdul Ghani Othman, who first introduced the Rakan Muda programme back in 1994. Adding inspiration to the youth of Rakan Muda, world badminton champion, Datuk Lee Chong Wei and world No. 1 Keirin track cyclist, Dato’ Azizulhasni Awang were also present at the launch that took place at University Kebangsaan Malaysia, Bangi on 25 June 2023, along with over 3,000 youth and volunteers.

Lazada announced strategic partners with Rakan Muda – Nafas Bahru under the Ministry Of Youth and Sports.

In support of the Ministry of Youth and Sports’ objective to engage one million young Malaysians between the age of 15 to 30 to join Rakan Muda, Lazada will offer a slew of incentives on its platform. As an eCommerce partner that values diversity and acknowledges the importance of inclusivity across its local consumer-base, Lazada is in a strong position to engage the younger generation through three out of ten Rakan Muda main pillars, namely – Rakan Niaga (Entrepreneurial), Rakan Digital (Technology) and Rakan Aktif (Sports).

“Malaysian youth are passionate about their place in the world, as they seek to make a difference, while charting their own path. As the pioneer eCommerce platform in Southeast Asia, Lazada is a dynamic organisation with a young workforce that is vested in the growth of the nation’s digital economy. We are committed to create more job opportunities and to develop future-ready talents across our eCommerce ecosystem. Our collaboration with the Ministry of Youth and Sports under the Rakan Muda programme is synergistic, as we work together to uplift the next generation in the years to come,” said Alan Chan, Chief Executive Officer of Lazada Malaysia.

Lazada Malaysia CEO, Alan Chan; CPO, Azlan Ahmad and Head of Government Affairs, Daryl Teo welcomes the Prime Minister at the launch of Rakan Muda

Resonating the strong spirit of inclusiveness, Lazada will be engaging thousands of sports enthusiasts, including hundreds of youths through Lazada Run, the first-ever initiative to champion fitness and sports for all by an eCommerce platform in the region. The Malaysia leg of Lazada Run will take place at Persiaran Flora, Cyberjaya on 16 July 2023. In the effort to add greater value and contribute towards the activation of Rakan Aktif, Lazada will sponsor the participation of more than 40 para-athletes, along with 1,000 complimentary Lazada Run tickets for the youth and students of public universities to join the run. Hundreds of Satria volunteers under the Ministry of Youth and Sports’ Skuad Sukarelawan will also partake in the event as cheerleaders, supporters and assistants to the para-athletes. On top of that, Lazada will make a charitable donation to the Paralympic Council of Malaysia (PCM).

Rakan Muda was launched in 1994 as a unifying platform for youth development across the country, as well as to foster multiculturalism. As one of the official partners of Rakan Muda, Lazada will offer a one-off voucher package worth up to RM15 for youths that sign-up for the programme. To find out more, visit https://www.kbs.gov.my/rakanmuda.

In its effort to promote digital entrepreneurship amongst local youth, Lazada has also launched  Lazada4Youth in 2022 through an MoU with Universiti Teknologi Mara. To date, the series of Lazada4Youth hybrid workshops that have been organised via online and face-to-face engagements across UiTM campuses nationwide has engaged over 36,000 students, enabling them to explore digital commerce opportunities and sparking their interest to be Lazada’s online sellers or LazAffiliates partners. Recently, the Lazada x Asia Pacific University ASBX Business Challenge has also successfully engaged 105 students, where they pitched AI tech-driven innovative ideas and entrepreneurial solutions that can be adopted for eCommerce business operations.

Lazada will continue to collaborate with the Ministry of Youth and Sports to contribute and add value to the Rakan Muda pillars of Rakan Niaga and Rakan Digital in the future.


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