PEN 1 F&B Co., Ltd. has recently launched a new range of functional drinks based on the popular Thai situation comedy television program Pen Tor (เป็นต่อ). The new functional Pen Tor Drink targets the captive audience of Pen Tor, which gives the drink a key advantage in terms of brand awareness.
The range comes in three variants: Reboost, Refrezh, and Rezharge, designed to fit the lifestyle of Pen Tor’s audience, who work hard and play hard. Reboose is a drink with mixed berries, high in vitamin C (200% of RDI), and persimmon and artichoke to refresh the body, nourish the liver, and strengthen the immune system.
Refrezh is fortified with zinc, vitamin B complex, vitamin C (200% of RDI), American ginseng extract, and has a mixed fruit flavor to nourish the brain and strengthen the immune system.
Rezharge is high in vitamin C (200% RDI), vitamin A (150% RDI), and has goji berry extract to refresh the body, nourish eyesight, and strengthen the immune system.
The 150ml functional drinks are available at 7-Eleven for THB 19 per bottle.
Attending the launch were Takonkiet Viravan, Group CEO at The One Enterprise Public Company Limited, or ONEE, which is Thailand’s one-stop industry leader in media and entertainment, and Somchai Asavapiyanond, President at NSL Foods PCL.
We are seeing that media companies are monetizing their content by launching food and drinks based on popular shows.