Thai milk tea brand ChaTraMue has collaborated with the Thai plant-based protein brand Plantae to launch Plant Based Protein Shake. The protein shake is available in cocoa and Thai tea flavours each priced at THB 95 and is loaded with 20 grams of protein per cup. The drink has added smoothness with oat milk. It is free from sugar, creamer and sweetened condensed milk.
We have seen high protein milk tea in packaged format but this is truly a collaboration between the leading names in milk tea and plant-based protein in the foodservice channel.