Nestlé Việt Nam has recently launched NESCAFE coffee in a liquid stick format for easy application. Coffee in a liquid stick format is still a rarity in Southeast Asia. Still, the liquid stick pack could be the next growth spot for coffee innovation as consumers seek greater convenience and taste consistency.
The new NESCAFE concentrated ice milk coffee/black coffee simulates the filter brewing technique to retain the traditional coffee taste. Consumers need to add ice to enjoy.