Home Country Malaysia Jaya Grocer bullish on 2024 prospects

Jaya Grocer bullish on 2024 prospects

(From left) Directors of mall owner Evergreen Venues Sdn Bhd, Stephen Tew and Dato' Sri Meer Sadik Habib; Mohd Najwan Halimi, Selangor State Exco Member for Youth, Sports and Entrepreneurship; Adelene Foo, Chief Executive Officer of Jaya Grocer; Daniel Teng, Deputy Chief Executive Officer of Jaya Grocer and Joseph Teoh, Chief Marketing Officer of Jaya Grocer, during the ribbon cutting to launch Jaya Grocer’s 49th store at Plaza Shah Alam.

Opens 49th outlet in Plaza Shah Alam, its third in the State capital

SHAH ALAM, Saturday, 13 January 2024 – Jaya Grocer, Malaysia’s leading mass-premium supermarket brand, today heralded the start of yet another successful year with the opening of its 49th store at Plaza Shah Alam here – its third in the State capital after Plaza Jelutong and Ardence Labs.

CEO Adelene Foo said the occasion was a fitting tribute to its customers in Shah Alam who have given overwhelming support to the home-grown brand over the years. “We opened the first store back in 2007 in Selangor and it’s particularly meaningful that, after almost 17 years, we’re opening our 49th store in the Selangor State capital.”

Gracing the launch today was Selangor State Exco Member for Youth, Sports and Entrepreneurship MohdNajwan Halimi who is also the State Assemblyman for Kota Anggerik. Along with invited guests, he was treated to a sterling display of local kompang and gendang by local troupes during the opening ceremony.

Adelene Foo (3rd from left), Chief Executive Officer of Jaya Grocer and Mohd Najwan Halimi (2nd from right), Selangor State Exco Member for Youth, Sports and Entrepreneurship displaying one of the products, Village Park Nasi Lemak Sambal, during a tour of the new Jaya Grocer store at Plaza Shah Alam. Also with them are Dato’ Sri Meer Sadik Habib (left), Director of mall owner Evergreen Venues Sdn Bhd and Joseph Teoh (right), Chief Marketing Officer of Jaya Grocer.

In recounting Jaya Grocer’s presence in Shah Alam, Adelene said the first outlet in the city at Plaza Jelutong was open on 29 September 2012 and quickly created a reputation for high-quality products and exceptional customer service. City folks also thronged its second outlet at Ardence Labs leading the brand to add Plaza Shah Alam to its network.

“With three outlets in Shah Alam, our customers will find shopping with us much more convenient than ever,” she said.

With this auspicious start to the new year, she said Jaya Grocer’s network expansion plans are on track and she looked forward to a better year in 2024.

“We expect this year to be better in tandem with the higher economic growth forecast by most research houses,” she said, adding that Rating Agency of Malaysia (RAM) has projected Malaysia’s 2024 gross domestic product (GDP) to grow by 4.5 to 5.5%, up from the estimated growth rate of 4.0% in 2023.

“With our three outlets in this city strategically positioned, our customers in Shah Alam can enjoy even greater accessibility to our premium range of products, reinforcing our commitment to serving the community more efficiently,” she added.

To reward customers in Shah Alam, Jaya Grocer is offering promotion deals from January 13th to January 21st that includes special discounts on a variety of essential items such as vegetables, poultry, and meat, as well as enticing offers on imported snacks and cat food.

Soon after the opening ceremony, Jaya Grocer hosted a cooking demonstration by well-known TV host and celebrity chef Fikree Aznan, who wowed the audience with his impressive culinary skills. Customers also got photo opportunities with chef Fikree in a meet-and-greet session, with many getting an autographed MimpikitaApron from him. 

Like other Jaya Grocer stores, the Plaza Shah Alam outlet also offers online shopping via GrabMart for the best all-inclusive customer experience.

Customers get to enjoy even more value deals and discounts every month through the Jaya Grocer Membership program powered by Grab. Access to the membership programme is available directly via the Grab mobile app.


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