Reigniting Gardenia’s Legacy Of Educational Visits To Bakery Facility
Shah Alam, 16 January 2024 – 3.8 million units of products daily including fresh bread and buns, rolls, cakes, waffles, wraps, spreads and yellow noodles are produced locally at Gardenia Bakeries KL (Gardenia KL) facilities to ensure consumers across Malaysia can enjoy their personal favourites daily. The bakery continues to fulfil its commitment to consumers over the past 38 years, since its inception in 1986.
After a four- year hiatus, today marked a special day for Malaysia’s favourite bread company as it relaunched its factory tour programme, officiated by the Minister of Women, Family, and Community Development (KPWKM), YB Dato’ Sri Hajah Nancy Shukri.
Over 40,000 visitors have passed through the doors of the Gardenia KL factory visit facility since 1991. Purposefully built for the comfort of visitors, the facility is designed complete with an observation deck and theatrette for guided tours comprising the young and young at heart including families, schools and professional groups. Visitors are greeted with the aroma of fresh baked bread and eventually leave with a sense of amazement at the bakery’s modern and state-of-the-art technology and hygienic production process.
The relaunch of visits comes after the COVID-19 pandemic restrictions and the devastating 2021 floods in Shah Alam, and is a celebration of Gardenia KL’s resilience, commitment to its treasured consumers to showcase how Malaysia’s favourite bread products are produced transparently.
Gardenia KL CEO, Koh Chin Huat, emphasised the significance of the factory refurbishment and factory visit programme relaunch. “The Gardenia KL factory Tour Programme has been an educative and fun activity providing positive social engagement for all age groups. After almost four years, we gather to witness the relaunch of the programme. I must congratulate the team who have been working tirelessly to bring back the Gardenia Factory Tour Programme opened for the benefit of Malaysians,” said Koh.
As a well-known household brand, Gardenia KL embraces its role in always taking the initiative to help communities. This is at the heart of its #GardeniaCares philosophy which encompasses it’s Wellness Begins at Home programme, community outreach, training and education, and climate impact mitigation initiatives.
YB Dato’ Sri Hajah Nancy Shukri, commended Gardenia’s dedication to quality and community welfare. “The Ministry takes pride in being at the forefront driving efforts to achieve gender equality, family and community development as a caring and prosperous basis of a fairly developed country. We are deeply moved by the concerted efforts of private industries, such as Gardenia KL, who are making strides in driving initiatives that support community development. As the saying goes, ‘It takes a village’. So it is with strengthening family institutions and nation development,” said the Minister.
During the pandemic, Gardenia KL was considered one of Malaysia’s economic frontliners ensuring the steady supply of bread across Peninsular Malaysia. Above and beyond this, Gardenia KL also set up a RM1million COVID-19 Aid Fund to deliver in-kind aid to vulnerable communities. Malaysia’s favourite bakery has also stepped up to promote mental wellbeing, a topic that affected almost every Malaysian during the pandemic through its ‘Wellness Begins at Home’ initiative. Witnessing its positive impact, Gardenia KL has grown the initiative into an annual engagement to continue normalising conversations around mental health.
Deeply ingrained in community enrichment, #GardeniaCares initiatives play a role in supporting the KPWKM’s mission of integrating the perspectives of society into the mainstream of national development and strengthen the family institution towards improving social welfare. A summary of #GardeniaCares initiatives were showcased in a mini exhibition during YB Dato’ Sri Hajah Nancy Shukr’s visit to Gardenia KL.
Continuing its tradition of getting children from B40 households excited for the new school term, Gardenia KL presented this year’s Bag-2-School kits to the Trinity Community Children Home Society at the factory relaunch event, witnessed by the KPWKM Minister. Since 2015, Gardenia has positively impacted 33,000 children todate, equipping them with the necessary school supplies.
Gardenia KL’s factory tour is officially reopened to the public. Interested individuals or groups are welcomed to register for free to enjoy an educational and fun tour at www.gardenia.com.my.