不是中藥 itsherbs.com, a Malaysian company with a mission to cater traditional Chinese medicine (TCM) for modern people, has unveiled TCM popcorn in a new packaging. The company has changed the previous packaging from a canister to a resealable pack format. As a result of the pack change, the size of the popcorn is now reduced from 350g to 150g to make it more convenient for consumers to eat. The TCM popcorns are a collaboration with Samp’s Kitchen.
The East meets West theme is popular in snack innovation, with PepsiCo successfully turning Chinese yam (山药) into a popular snack in China.
itsherbs.com is also selling Herbs Meat Jerky Bakkwa (不是一般肉干), which is a TCM jerky in two variants and in stripes:
Jujube Longan Bakkwa (红枣桂圆肉干) is made from pork/chicken, sugar, fish sauce, spices, jujube, dried longan.
Dried Tangerine Peel Haw Flake Bakkaw (陈皮山楂肉干) is a new flavour and is made from pork, sugar, fish sauce, oyster sauce, spices, haw flakes, dried tangerine peel. The herbs dried meat comes in stripes.
The TCM dried meat is a collaboration with Muar Yuen Chen Siang (麻坡源珍香).
Apart from the TCM popcorns and dried meat, itsherbs.com has unveiled freeze-dried herb bird nests that need hot water.