Home Country Malaysia Jaya Grocer catches on the craze for Prime Hydration

Jaya Grocer catches on the craze for Prime Hydration

Jaya Grocer has joined the craze for Prime Hydration by making available 3 SKUs – Blue Raspberry, Lemon Lime and Tropical Punch – at its stores in Malaysia. Prime Hydration Drink is a premium hydration beverage that provides essential electrolytes, vitamins, and minerals to keep you hydrated and refreshed.

Prime Hydration has zero added sugar, 25 calories, 10% coconut water, BCAAs + B Vitamins and antioxidants + electrolytes.

In the Jaya Grocer’s Instagram feed, the premium grocer mistakenly describes Prime Hydration Drink as an energy drink. Prime Hydration does not contain caffeine and is a safer alternative to Prime Energy.

In Singapore, the viral Prime Hydration is now being stocked at selected FairPrice NTUC outlets for SGD 7.40, equivalent to RM 26. In Malaysia, Jaya Grocer sells Prime Hydration at RM 25 per bottle.

So far, it is yet to be seen if Prime Hydration will fly off the shelves when sold in Jaya Grocer. Before Jaya Grocer sold Prime Hydration in its stores, Malaysians had already bought it online.


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