Lay’s in Thailand has released limited-edition potato chips in Seafood XO Sauce and Hong Kong Style Dumpling. Both are Hong Kong-inspired flavours. XO sauce was first developed in Hong Kong in the 1980s and is commonly used in southern Chinese regions such as Guangdong. The Hong Kong Kong-style dumpling is known as siu mai and is popular across the region.
In Vietnam, Lay’s is celebrating Tet with packaging renovation by reusing the popular ‘smiles’ packaging to bring cheers to Vietnamese celebrating this important traditional holiday. The key message is happiness brings good luck.
In Malaysia and Singapore, Lay’s taps into tradition of fortune telling with a digital campaign. Just purchase any Lay’s potato chips during the contest and scan Lay’s potato chips using the app to get the fortune reading.