Sparks Brilliance in Budding Champions
PETALING JAYA, FEBRUARY 2, 2024 – Celebrating the skills of young athletes participating in MILO sporting events, MILO recently organised its MILO x FAM Ultimate Experience for junior football enthusiasts. Long recognised since the 1950s for nurturing passion for sports and values associated with sportsmanship, the unique experience by MILO aims to inspire young Malaysians to excel in the local sporting scene while fostering essential lifelong values through sports participation.
Joining forces with the Football Association of Malaysia (FAM), the MILO x FAM Ultimate Experience curated an exclusive programme for 106 talented kids aged between 6 to 16, who emerged victorious in the MILO Junior Champions League 2023. A joint initiative by MILO and FAM, the league involved nearly 9,000 children nationwide across five categories, providing a platform to showcase their football prowess. The young champions were treated to an Ultimate Experience at the FAM headquarters, immersing themselves in the vibrant world of football.
The participants had the unique opportunity to join a football masterclass led by national football coaches, who shared invaluable insights and skills to elevate their game. Following the masterclass, the budding athletes explored the state-of-the-art facilities at the FAM headquarters. On top of this, former winners of MILO Hidup Bola, now playing professionally with the national team, were also present to greet the kids and inspire them on their journey as emerging football talents.
The experience also commemorated Malaysia’s national team qualifying for the AFC Asian Cup 2023 after 42 years. To celebrate this achievement, the children were treated to a private livestream viewing party at the Bukit Jalil Sports School, where they joined fellow students and indulged in the exhilarating match between Malaysia and Bahrain in the AFC Asian Cup 2023.
“MILO is honoured to collaborate with FAM to bring this amazing experience to inspire our young champions of tomorrow. This is even more meaningful as we celebrate Harimau Malaya’s latest historic milestone in football. Since our inception in 1950, MILO has been steadfast in its belief of developing football hopefuls of today by instilling a genuine love for the game as well as sound values that will also support them in life,” said Kerwin Lim, Sports Marketing Manager of MILO, Nestlé (Malaysia) Berhad.
MILO is committed to not only celebrating Malaysia’s football successes but also fostering a sense of patriotism among young sports enthusiasts in their shared passion for the game. For over 70 years, the homegrown brand has been a driving force in Malaysia’s grassroots sports development, embodying inclusivity, and a commitment to growing young talent. Rooted in its philosophy, “Take on Sports Today, Take on Life Tomorrow”, the MILO x FAM Ultimate Experience reflects the brand’s commitment to going above and beyond, delivering the ultimate experience for children, parents and coaches alike.
In addition to the MILO x FAM Ultimate Experience, MILO extended the celebration to the wider community with public viewing parties at 17 local eateries nationwide. The lively gatherings brought together crowds of football enthusiasts in their support for Harimau Malaya.
The events celebrating Harimau Malaya’s achievement collectively underscore MILO’s dedication to nurturing the spirit of champions at grassroots level and fostering unity among Malaysians through the love of football.
For more information about MILO’s initiatives in grassroots sports development and community engagement, visit www.milo.com.my.