Nutrigen by Mamee-Double Decker has recently launched a series of new dairy products as the brand looks to establish itself in the broader dairy category. Nutrigen is known for its cultured milk and yogurt. The Nutrigen brand has its ups and downs under different management.
Mamee-Double Deck is now taking the Nutrigen brand into chilled flavoured beverages including dark chocolate flavoured milk, brown sugar milk tea, oat and malt milk, kurma milk and brown sugar latte milk. The Nutrigen chilled dairy range also comprises high-calcium, low-fat, full cream, and whole milk. Consumers can find the entire range at the CU convenience store.
Once the brand has fully established itself in chilled, UHT will likely be the next move as it provides Nutrigen with a larger market but one that is fiercely contested.
