Home Food Ice Cream Ichitan and Nestle join force to roll out Ichitan Green Tea Honey...

Ichitan and Nestle join force to roll out Ichitan Green Tea Honey Lemon for summer

The Thai RTD tea producer Ichitan and Nestle have collaborated to turn the popular Ichitan Green Tea Honey Lemon into an ice cream. Tan Passakornnatee, President & CEO of Ichitan Group Public Company Limited revealed the product was inspired by a trend in TikTok where a group of teenagers who used Ichitan beverages to make ice cream.

The new Ichitan Green Tea Honey Lemon ice cream targets the summer season and is available at 7-Eleven.

Apart from ice cream, beverage companies can consider extending their brands in other adjacent categories including cake. In Japan, Shikishima Bread will launch C.C. Lemon-like Steamed Cake and Bikkle-like Pancake on 1 Jun 2022. Bikkle is a Japanese yogurt-based drink produced by Suntory, while C.C. Lemon is a Japanese soft drink created by Suntory.


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