ZUS Coffee has partnered with the local fashion house Bulan Bintang to launch two new one-litre drinks for the upcoming Ramadan. As part of the Ramadan-Raya ZUS Coffee, ‘Seribu Warna ZUS’ campaign, consumers can bring home ZUS Coffee’s popular drinks, Vietnamese Spanish Latte and Watermelon Berry Refresher. This one-litre drink is ideal for sharing with friends and family during the fasting month and Raya.
As a homegrown coffee brand, ZUS Coffee has been partnering with local Malaysian brands to drive home the message that local is also high in quality. Local brands have gained currency as consumers increasingly perceive local brands positively, thanks to improvements in quality and taste and geopolitical concerns..
