New Concept Product, the Thai company behind HOTTA ginger tea, has introduced its latest product concept at THAIFEX-Anuga Asia 2025. Renowned for its powdered ginger beverages, HOTTA has previously launched HOTTA Fusion, a ready-to-drink version aimed at appealing to younger consumers.
The featured product is a 50ml ginger cider vinegar shot, blending the company’s expertise in ginger with the trending ingredient cider vinegar. Designed for convenience, this shot format offers consumers a quick and effortless way to enjoy the benefits of both ingredients in a single serving. To balance the vinegar’s tartness, the company has introduced two flavour options: refreshing mint and rich Manuka honey.
Visit New Concept Product’s booth at THAIFEX-Anuga Asia 2025 at Impact Challenger Hall 1 QQ-43.
Key takeaways: cider vinegar shot
