At THAIFEX – Anuga Asia 2025, Chef Cares, a foundation founded by Ms. Marisa Chearavanont, unveiled a diverse selection of new food products. Dedicated to showcasing the generosity of Thai chefs and elevating Thai cuisine on a global scale, the social enterprise introduced Jay Fai’s Sriracha sauce along with a range of semi-ready meals, including Pad Thai, Pad Kee Mao and Khao Soi.
Additionally, Chef Cares presented an array of innovative products such as frozen mango sticks, chocolate-dipped mango sticks, mango sticky rice, and easy-open aromatic coconuts. Staying true to its mission, the organisation continues to give back to society by allocating 100% of its profits to social causes.
Jay Fai’s co-branded products hold significant export potential, capitalising on her global recognition. With her Michelin-starred reputation, these offerings are ideally positioned to appeal to discerning consumers seeking authentic Thai flavours, making them strong contenders for international market expansion.
Key takeaways: Jay Fai’s global appeal
