Brewguru, a pioneering force in South Korea’s alcoholic beverage industry, recently made its mark at THAIFEX – Anuga Asia 2025. This prestigious event, hosted by the Department of International Trade Promotion (DITP) under Thailand’s Ministry of Commerce, alongside the Thai Chamber of Commerce (TCC) and Koelnmesse, provided a platform for Kabrew to showcase its ambitions for expansion into Southeast Asia and beyond.
Renowned for its innovation, Brewguru sets itself apart by using fresh lemon slices in its canned RTD highball drinks, rather than frozen or dried alternatives. The firm’s annual production capacity now stands at 140 million RTD cans. Amid surging demand, the company is operating at full capacity, with new facilities scheduled to come online by the end of August 2025.
In the fiercely competitive RTD highball market, brands must continuously push the boundaries of creativity to captivate consumers. Brewguru has embraced this challenge by experimenting with various citrus-based ingredients, alcohol bases as well as forging high-profile partnerships.. Collaborations with celebrities such as SHINee’s Key, Hyomin, and Chu, along with a strategic alliance with G-DRAGON’s agency, Galaxy Corporation, led to the launch of the PEACEMINUSONE Red Highball in May 2025—an exciting addition to its portfolio.
Buruguru stated that after the PEACEMINUSONE Highball became a hit last year, selling 5 million cans in just three weeks, they are introducing a new product to build on its success.
The company has also expanded into distillation, hiring Barry MacAffer, formerly of Scotland’s Laphroaig Distillery, and now operates South Korea’s largest whiskey distillery.
In 2024, Brewguru’s revenue soared to KRW 42.5 billion—a 185% year-on-year increase from KRW 25.1 billion in 2023, which is a 11% rise over 2022.
