Vitamilk Philippines has introduced its newest melon-flavoured soy milk, available exclusively at 7-Eleven stores nationwide.
Meanwhile, Vitamilk Ube, originally launched in 2024, is now hitting shelves in major retailers across the country. Ube, a native purple yam of the Philippines, continues to captivate tastebuds with its unique flavour and vibrant hue. Vitamilk Ube exemplifies successful flavour localisation, showcasing how regional tastes can be embraced in product innovation.