Suntory Pepsico Vietnam Beverage (SPVB), the company behind Vietnam’s popular TEA+ Oolong Tea, has introduced a new 1-liter bottle format aimed at delivering greater value and convenience to consumers. This strategic packaging expansion reflects the move by the company to capture more consumption occasions moving beyond on-the-go refreshment to include more at-home enjoyment.
In addition, the beverage company has recently introduced a larger 500ml pack for its Sting energy drink, offering consumers an upsized option for extended refreshment and greater value.
A similar trend is unfolding in China, where the economic slowdown has prompted beverage companies to move toward larger pack formats. This shift is aimed at meeting the needs of increasingly cost-conscious consumers, who are seeking better value for money amid financial pressures and heightened sensitivity to pricing.
