Lay’s Thailand marks its 30th anniversary with the return of its fan-favorite Truffle flavour, following the overwhelming success of its “Lay’s Master of Flavour” campaign, reported prachachat.net. The initiative, led by Marketing Director Pantipar Pongchairerks of Pepsi-Cola (Thai) Trading Co., Ltd., spotlighted Lay’s dedication to crafting flavours that resonate with Thai consumers through a comprehensive 360-degree marketing approach.
Central to the campaign was the “Lay’s Master of Flavour House,” an interactive showcase of over 201 Lay’s flavours. Highlights included the “Lay’s-taurant,” where iconic varieties like Salted Egg and Cheese & Onion were reimagined as fine dining dishes by MasterChef Thailand’s Chef Bank, drawing over 3,000 visitors. The event also featured a nationwide fan contest and appearances by former brand ambassadors Hirunkit Changkham (Nani) and Nichaphat Chatchaipholrat (Pearwah).
Under the “#FlavoursWeMiss” banner, Lay’s has reintroduced nostalgic favorites—Salted Egg, Cheese & Onion, and Crispy Basil—available through the end of 2025. The revived Truffle flavour retains its original recipe and now comes in a sleek, premium package, offered in three sizes across retail and online channels.
