L-Men, Nutrifood Indonesia’s specialized nutrition brand focused on men’s health and fitness, is branching out into a new product category: noodles. The newly launched L-Men Platinum Noodles offer a high-protein alternative with 24 grams of protein per serving, while keeping fat and sodium levels low.
This expansion gives L-Men consumers a convenient, protein-rich option to support their fitness goals at mealtime. For L-Men, this expansion allows the brand to tap into a wider range of consumption moments and integrate more seamlessly into consumers’ daily routines.
