The race for supersized limited editions is heating up, with noodle brands in Malaysia rolling out giant carry bags to grab attention. Daebak, the brand co-created between Mamee-Double Decker and Shinsegae Food, has unveiled its giant bag + exclusive mystery goodie bag for 30 lucky winners. The contest ends on 16 November 2025.
As for Nongshim, the SHIN Giant Bag is now available for purchase while stocks last. Consumers can also grab them at Nongshim’s 60th anniversary roadshow.
These oversized bags reflect a move toward more playful, eye-catching, and immersive marketing strategies in the instant noodle industry.
