Home Country Indonesia Unilever Indonesia launches Royco fish-flavoured seasoning to support “Gemarikan” initiative

Unilever Indonesia launches Royco fish-flavoured seasoning to support “Gemarikan” initiative

Unilever Indonesia has recently unveiled Royco Fish-Flavoured Seasoning made with real fish essence. Suitable for various fish dishes, the seasoning aims to make it easier for consumers to cook and consume fish.

The brand has introduced its latest product as part of its support for the government’s “Gemarikan” (Movement to Encourage Fish Consumption) initiative, aiming to promote fish as a key source of protein.

A common barrier to eating fish is the perception that it is complicated to prepare and tends to smell.

Royco Fish-Flavoured Seasoning, the first of its kind in Indonesia, helps mothers prepare tasty fried, grilled or soupy fish dishes easily and practically. The seasoning is enriched with five high-quality spices, making cooking easier, faster and more efficient. It includes tamarind, which reduces odour while preserving the natural flavour of the fish.

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