Vinamilk has launched three new flavours for its 100% sterilised fresh milk in Vietnam, marking a creative year‑end release. The limited‑edition lineup draws inspiration from festive cocktails and mocktails, bringing indulgent seasonal tastes into the dairy segment.
The three flavours include:
- Bourbon Banana Peanut Butter: ripe banana “immersed” in the warm aroma of whiskey
- Pina Colada: refreshing pineapple blended with delicious fresh coconut
- Irish Coffee: rich coffee flavour in true Irish style
This innovative approach not only refreshes the image of milk but also positions it as a versatile beverage that can compete with the allure of café drinks and seasonal specials. Yet, for dairy brands, the broader challenge remains: encouraging consumers — particularly adults — to drink more milk at a time when foodservice beverages are increasingly preferred.
