Home Food Plant-based meat Impossible Foods Accelerates International Growth as Flagship Product Debuts in Asian Grocery...

Impossible Foods Accelerates International Growth as Flagship Product Debuts in Asian Grocery Stores

Image by Impossible Foods

Impossible Foods is making its award-winning, plant-based meat available to home chefs in Asia in nearly 200 grocery stores across Hong Kong and Singapore — the first time Impossible Beef Made From Plants has been available for home chefs outside of the United States.

In Singapore, Impossible Beef priced at SG$16.90 (SRP) will start rolling out this week at nearly 100 NTUC FairPrice stores, including FairPrice supermarkets, FairPrice Finest and FairPrice Xtra hypermarkets. In addition, Singapore’s biggest online grocer, RedMart, is selling Impossible Beef for home delivery.


Impossible Foods joined the recipe-sharing frenzy, launching its first cookbook this year. Following its initial release, the cookbook was named a #1 Best Seller in Amazon’s Burger & Sandwich Recipes category, as well as #1 New Release in Amazon’s Sustainable Living and Vegan Cooking categories. Impossible™: The Cookbook (Chronicle Books) is now available for sale in Asia, through online sellers such as KinokuniyaAmazon.sgAmazon.com, and Book Depository..

Impossible™: The Cookbook highlights the convenience and versatility of Impossible Beef — and it shows how simply switching to plant-based meat can transform the global food system. In addition, the book includes recipes for savory starters such as Vietnamese Imperial Rolls, Pan-Fried Chive Dumplings and Jamaican Patties with Calypso Sauce — as well as center-of-the-plate mains such as Thai Laab with Fresh Herbs, Turkish-Spiced Sandwiches with Garlic Sauce and Szechuan Mapo Tofu. The cookbook includes an entire chapter dedicated to burgers and a complete section on beverage pairings.

The cookbook features 40 recipes from some of the pioneering chefs and personalities who introduced the product to the world, including May Chow (Little Bao, Hong Kong), Andrei Soen (Park Bench Deli, Singapore), Ricky Leung (EMPRESS, Singapore), and Que Vinh Dang (NHAU, Hong Kong).

Click here to purchase from RedMart Singapore.


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