Thailand’s new Ichitan Lemon Iced Tea Cold Brew offers a bold, satisfying tea taste with smooth richness. Crafted in cold brew style, this RTD innovation emphasises flavour intensity.
According to Nielsen data, Thailand’s RTD tea category is experiencing a slowdown in both volume and value sales, creating a need for products that can adapt swiftly to consumer demand. Ichitan has positioned the launch of its Lemon Iced Tea Cold Brew under ‘Agile Product Development’ to accelerate its entry into the market.
