Haleon introduces a clinically proven dual‑action toothpaste that whitens while protecting enamel
PETALING JAYA, MALAYSIA, 10 April 2026: Haleon Malaysia today launched the Sensodyne Clinical White, a clinically proven dual-action toothpaste that delivers visible whitening while providing continuous protection for sensitive teeth. The launch, held at Edenmill by Metal Bees, welcomed approximately 60 key opinion leaders (KOLs) and Watsons key opinion consumers (KOCs) for an immersive, science-led experience.
Built around the campaign idea “No Compromise with Sensodyne Clinical White”, the launch positions Sensodyne Clinical White as a science‑led whitening innovation rooted in oral health rather than a purely cosmetic quick fix. To bring this to life, the event featured a series of interactive “science‑meets‑beauty” sessions and experience stations that demonstrated the product’s dual‑action benefits. Highlights included live stain‑removal demonstrations using common Malaysian stain triggers such as coffee, as well as an immersive Discover Bar influencer activity illustrating how Sensodyne Clinical White whitens effectively while protecting enamel (outer layer of the tooth).
Addressing the Whitening Dilemma with Clinically Proven Protection and Visible Results
Whitening has become increasingly important for appearance, confidence, and social presentation. However, many whitening users remain unaware that certain whitening toothpaste and treatments may increase the likelihood of sensitivity or place added stress on the enamel, leading to discomfort or long‑term oral health concerns.
At the same time, individuals who already experience tooth sensitivity often find whitening intimidating, many fear that whitening products may worsen their condition, making them hesitant to pursue the brighter smile they desire. This creates a real tension in the category: sensitivity sufferers fear increasing discomfort, while whitening seekers may unknowingly put themselves at risk without understanding the long‑term impact.
This tension is particularly significant in Malaysia, where the Kantar Brand Health Study 2025 found sensitivity and whitening to be among the top oral‑care concerns. The study revealed that 58% of Malaysian adults experience tooth sensitivity, while nearly 39% report tooth yellowing. Notably, 44% of individuals who experience tooth sensitivity also report issues such as staining, yellowing or discolouration, highlighting how these concerns often coexist for many consumers.
Redefining Whitening: No Compromise with Sensodyne Clinical White
Sensodyne Clinical White addresses this gap with a dual-action formulation designed to whiten effectively while protecting enamel. When used twice daily, it delivers up to two shades of whiter teeth after 8 weeks, while providing 24/7 sensitivity protection. Also, it’s enamel safe. This offers a safe option for individuals seeking a brighter smile without compromising comfort.
Sensodyne Clinical White offers two specialised variants, each tailored to different whitening and sensitivity needs. For those who experience sensitivity and worry about stains from coffee, tea, or tobacco, Sensodyne Clinical White Stain Protector is the ideal solution. Compared to regular whitening toothpastes, it delivers seven times better stain removal with twice brushing daily, helping tackle everyday stain culprits with confidence.
For individuals who are planning a whitening treatment, Sensodyne Clinical White Enamel Strengthening is designed to provide added support. When used two weeks before, during, and after a whitening procedure, it helps enhance sensitivity protection throughout the whitening journey. Its enamel‑safe, low‑abrasive formulation means users can whiten with greater assurance, knowing their smile is protected every step of the way.
Celebrating the launch, Mr. Neelesh Suryavanshee, General Manager of Haleon Malaysia, Singapore & Brunei said, “At Haleon, our purpose is to deliver everyday health with humanity. Today marks an important moment for Sensodyne as we introduce a new way of thinking about whitening for sensitive teeth. For many consumers, whitening can feel like a difficult choice between achieving a brighter smile and maintaining everyday comfort. At the same time, some whitening users may not realise that certain treatments can increase the likelihood of sensitivity over time. Sensodyne Clinical White is designed to address this tension by delivering effective whitening together with 24/7 sensitivity protection, using low-abrasive, enamel-safe technology. It reflects our commitment to science-backed innovation that responds to real oral health needs, giving consumers confidence without compromise.”
Whitening May Increase the Risk of Tooth Sensitivity
Tooth sensitivity occurs when enamel (outer layer of the tooth) becomes eroded, exposing dentine and triggering pain from everyday stimuli such as hot or cold foods and drinks. Many whitening ingredients, including those in toothpaste can worsen this by relying on abrasive ingredients that accelerate enamel wear, often leading to increased sensitivity.
As whitening becomes more popular, dental professionals increasingly emphasise the importance of choosing low‑abrasive toothpaste. Today, whitening can be achieved through enamel-friendly formulations that gently lift and remove stains, helping to prevent new stains from building up. At the same time, minerals such as fluoride work to strengthen enamel, while ingredients like potassium nitrate help to relieve and protect against sensitivity. Together, these elements support a brighter smile while maintaining everyday comfort, highlighting that whitening should focus not only on visible results, but also on keeping teeth strong over time.
Speaking at the launch, Dr Dylan Ong, Aesthetic Dentist, highlighted that some whitening toothpastes can sometimes contribute to tooth sensitivity, particularly when enamel is eroded during the process.
“Many people assume sensitivity is something they simply have to live with, or that whitening will always make it worse,” shared Dr Dylan. “What we often see in practice is that certain whitening toothpaste or treatments may increase sensitivity, especially if they are too abrasive or used excessively which many may not realise. As sensitivity is closely linked to enamel health, when enamel is eroded, everyday triggers like hot or cold foods and drinks can cause discomfort, which may worsen over time if not properly managed. This is why it is important for individuals to be mindful of the whitening products they use and to choose approaches that support enamel protection while managing sensitivity,” he shares.
By combining proven stain removal with enamel-safe technology, Haleon sets a new benchmark for daily whitening, delivering confidence that lasts comfortably.
For more information on Sensodyne Clinical White, please visit the Sensodyne Malaysia website at https://www.sensodyne.com.my
