From 7 to 16 May 2026, step into a highly anticipated afterwork destination with three floors of beertails, bites, vibes, and one rule: the first sip can’t wait.
Singapore, 13 April 2026 – After surprising CBD office workers by bringing the first sip forward with a surprise elevator stunt, Heineken® is now taking it to the next level with the unveiling of Heineken®’s First Sip House.
Running from 7 to 16 May 2026 at 36 Keong Saik Road, the must-visit pop-up afterwork destination invites guests to step straight into the night, where the first sip unlocks a series of refreshing discoveries. With free entry, guests can expect fresher, bigger afterwork experience across three floors of beertails, bites and vibes, designed to get people prioritising their first beer over their last work e-mail, all centred around the refreshment of Heineken®’s Pure Malt, Premium Quality.
FIRST SIP BAR — PURE MALT IN EVERY SIP. PURE MALT IN EVERY BITE.
At the heart of Heineken®’s First Sip House is the First Sip Bar, where award-winning mixologist June Baek and culinary maverick Justin Hammond return for a second consecutive year with an all-new menu of four innovative Pure Malt bar bite and beertail pairings that spotlight how Heineken®’s Pure Malt elevates every sip and bite.
The menu is built on the playful idea that the first sip cannot wait, where even the chefs found themselves stepping away mid-prep for a Heineken® afterwork, leaving each dish in an artfully unfinished state for you to complete. From the final pour to the last garnish, guests are invited to take over and finish each creation, discovering the layers of scents, textures and flavours that come together in every pairing.
The Four Pairings
- Punched Out – Pure Malt delivers a perfectly balanced taste. Tangy Tuna Tartare with Pure Malt powder on warm crostini, paired with a Soju Bomb of Heineken Original and Omija berry.
- The Recharge – Pure Malt, premium quality ingredients.Rich, earthy Mushroom Parfait with a Pure Malt balsamic caramel you finish yourself, paired with a Heineken Silver Spritz of grapefruit, ginger and thyme.
- The Discovery – Pure Malt adds richness, depth, and complexity to everything it touches. Malted Peanut Butter Soba with cured egg yolk and Shichi-mi tōgarashi, paired with a layered Malt Sour of Heineken Silver and silky malt foam.
- The Payoff – Pure Malt takes craftsmanship, and craftsmanship takes time. 48-hour slow-cooked Beef Short Rib Tacos with a 3-day malted mole, paired with a Heineken Michelada, you may finish your way – Tabasco, wasabi, or sambal.
REFRESHING EXPERIENCES THAT KEEP THE NIGHT GOING
The night doesn’t stop at the bar. Get more out of Afterwork as Heineken®’s First Sip House brings together a series of curated experiences, each offering a different way to refresh your out-of-office hours.
STAR TAP — The first cheers-to-currency exchange
At First Sip House, every connection counts. Tap your bracelet with someone new to spark interactions, unlock colour changes, exclusive rewards and score a place on the live Afterwork Stars leaderboard. The more you tap, the more refreshing it gets. Because the best first sips are always shared with someone new.
ART JAM — Your Afterwork. Your Manifesto.
For those who crave a creative outlet, Art Jam invites you to put the workday aside and make something entirely your own. Start with a graffiti-painted base, and you take it from there – cutting, layering, printing, owning it. No rules. No pressure. Just a Heineken and your Afterwork energy.
POURFECTION LOUNGE — The craft of the perfect pour
This isn’t just a pouring lesson, it’s also your exclusive first look at Heineken’s all-new StarMark Glass before anyone else gets their hands on it. Guided by our expert Draught Masters, master the 5-step perfect pour and discover how every step unlocks the full flavour of Pure Malt Premium Quality Heineken.
GET ACCESS TO HEINEKEN®’S FIRST SIP HOUSE – BOOK NOW VIA KLOOK
Clock out from work, and into Heineken®’s First Sip House. General Admission is FREE for members of the public above the age of 18, and includes a refreshing pint of Heineken (Original, Silver, or 0.0).
Guests can also elevate their full experience with a Pure Malt Beertail & Bites Ticket which includes a Beertail & Bar Bite Pairing Set and one free Heineken® Beer:
- Early bird (till 6 May): $18
- Regular Price (7 – 16 May): $21
All tickets are available on Klook. General Admission tickets must also be booked in advance, while slots last.
