Malaysian street artist Kenji Chai brings the streets to life through graffiti as Tiger Beer rewards consumers across West Malaysia.
KUALA LUMPUR, 8 May 2026 — Tiger Beer, a lager born under the tropical sun and brewed for the heat of Asia, launches “Brewed to Defy the Heat”, rooted in the way Malaysians gather, push through, and make the most of every moment, no matter how hot it gets.
The experience rolls out across the Klang Valley from now to 31 May 2026, spanning on-ground experiences and a nationwide outlet promotion.
Take on the Heat
At the heart of it is a custom Kombi van, designed in collaboration with Malaysian street artist Kenji Chai, known for his bold, character-driven street illustration style that captures everyday Malaysian energy in a way that stands out.
At each stop, the Kombi transforms into a hands-on challenge experience, inviting fans to step in and take on a fast-paced skill activity.
The Kombi van will visit the following areas throughout May, public can head over to Tiger Beer social media channel for the participating outlet list and details.
| Location | Date |
| Jaya One | 14 May, Thursday |
| Damansara Heights | 15 May, Friday |
| Eko Cheras | 16 May, Saturday |
| Bangsar Telawi Street | 21 May, Thursday |
| Pavilion Bukit Jalil | 22 May, Friday |
| Changkat KL | 23 May, Saturday |
| Johor | Stay tuned for more updates on the location |
*Disclaimer: The outlets are subject to changes, please refer to Tiger Beer social media for the latest update.
Keep the Heat Going
The experience extends into participating restaurants, pubs, and bars in West Malaysia, bringing people together to take on the heat with their crew. From now until 31 May 2026, every purchase earns an entry:
- 1 bucket of Tiger Beer (bottle) = 1 entry
- 1 set of Tiger Draught / 1 bucket of Tiger Crystal or Tiger Soju Flavoured Lager (bottle/ glass) = 3 entries
Participants can scan the QR code at the outlet and submit their receipt via uncage.tigerbeer.com to complete their entry. Eligible participants stand to win any of the Dyson Air Purifier Fans or Tiger 8L Cooler Boxes.
“Tiger Beer was born in the tropics, and the heat has always been part of life here,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “What stands out is how people continue to show up, come together, and make the most of it, and Tiger Beer has always been there in those moments.”
The Art of The Heat
As part of the collaboration with Tiger Beer, Kenji also painted a themed mural around Brewed To Defy The Heat in the heart of Kuala Lumpur. The mural comes to life in a short film, capturing moments that feel familiar such as time spent with friends, plans that stretch into the night, and everything in between.
For more information on the Brewed to Defy The Heat activities, consumers can follow the brand on Instagram and Facebook for updates. All promotions and contests are subject to Terms and Conditions and available while stocks last. Images, if any, are for illustration purposes only.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
